Our main problem with marketing is our target market are the ones typically NOT on FB or social media in general. Retired men who buy it for themselves, their wives or kids and grand-kids. So we felt our FB presence needed to be targeted to young adults so they would tell their parents about the Rope Hog. We tried to use the younger generation as our word of mouth to the buyers who are not on Social Media. Also, the FB Page was a landing page to send them to our website. That in itself was another problem, because as we were gaining FB traffic being sent to our website, our website went down. It is going to cost $1500 to build a new one. So we've been doing damage control as far as that goes, until we are funded for our website.
The Rope Hog FB page started out with 3,376 likes on February 26, 2016. I posted my first post on Feb. 27th. I tried to post 3 posts a week on FB and one ad on the weekends for $20.00. By April 20th I ended with 3,978 likes, that's 602 likes within two months, just short of our goal of 4,000 likes
By far my most successful post was an ad I created from a followers picture from IG. I used Pixlr on my phone to create this. On my FB page, I did give Photo Cred. to the follower from IG.
The next photo is the stats of how well this particular ad copy did.
I spent $20.00 for a paid reach of 11,410 people, which resulted in 69 page likes and 175 post likes. So I paid .29 cents per page like.
My earlier campaign blog I posted different personas - people-types I wanted to target for successful clicking I think we hit 2 out of 3. One were retired men (which almost impossible because they don't use the internet). Two were women - we reached them through FB quite successfully, and 3 were teenage young adults and we reached them through Instagram.
As far as making my FB page compelling I re-posted from other business sites during the week, of what might interest people. On the weekend I created ad content I felt explained having the benefits of the Rope Hog. Paying $20 for ads over the weekend proved hugely successful for my ad campaign. On Instagram I started out with zero followers. I started posting videos of anybody but popular ropers. Basically, all the ropers who didn't have a name. They ate it up! Using the Repost App, I just posted runs of kids all over the country and every once in awhile I would post a run of a well-known Pro. But by far my most successful post on Instagram was when I did a re-post of a Rope Hog video. It reached a whole new audience I hadn't reached with FB. As of today I have 1857 followers on Instagram, and that isn't working that hard at it. Just kind of doing it on my phone as I have time. All in all I feel like my Instagram presence was a success because as a company we connected with a target market that other companies haven't. In the roping world they repost runs of the pros, not the not so well known guys or kids. So I feel like we hit a niche there.
This is the graph as far as our reach on FB. As you can see, the spikes correspond with the weekends when I paid for ads. People rarely respond to FB posts during the week. But I'm still going to post during the week, because it just keeps your name in front of people.
While I was cruising through Instagram one day I saw this picture of the Hog and I saved it thinking I could do something with it. Later I made ad copy of it and paid $20 of it for the weekend. People loved it, so I contacted the kid on Instagram and asked if I could use it as our Mascot, and he gave his permission, so now we have a Mascot, kind of like the Geico's Gecko. I haven't had time but I plan on using "Hugo Hog" a lot in the future!
And these are Hugo Hogs stats-
Hugo Hog resulted in 48 page likes and for $20 that's about .42 cents per like. However, I deem it successful because I found a Mascot that people really reacted to.
As far as people stats there weren't any surprises there:
As far as tactics that didn't work -- I posted the video of the comedian we saw in class the other day. That got little to no traffic. This semester I also wanted to get a Rope Hog Blog created but with time constraints I didn't get it done, the same with Pinterest. There are 30 million users on Google Plus, that is a whole market I want to hit, but just didn't have time to do it. As far as Pinterest, it is mostly used by women. And who has to drive the 4-wheeler if their husbands don't have Rope Hogs? Women. SO that is the target we want to hit on Pinterest.
My house is 7 miles from town, out in a valley, kinda in a hole, we have terrible internet/phone reception. I knew with this class I would want to be on the internet more than just the two days a week I'm at school, so we broke down and had Hughes Satellite installed. It's terrible, I'm paying $80/month for slow speed and spotty service, so frustrating! So should I choose a career in internet marketing I'm either going to have to move, or figure out a way to get faster service here at the house. The reason I bring this up is because there were many a day I would like to post something on my FB, but was just irritated with the service that I didn't post like I should have. If I had good internet service my Marketing Campaign would include scheduling FB posts every morning at 6 am and every evening at 6 pm. Creating ad copy once a week for FB. Running a blog and utilizing Google Plus. These are all the things I would have done, had I good internet service at the house.
Overall I felt my FB campaign was somewhat successful. I learned a lot. Probably the biggest thing I learned is you can't let up, you have to keep posting, keep your name out there. Social Media is not an over-night kinda deal, just keep plodding along, constantly keeping at it. I've also learned that Social Media is an ever evolving process. I really can learn something more everyday on marketing, what does/doesn't work on Social Media.
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