Social Media Campaign

I am going to promote my husband's business, The Rope Hog for my Social Media Campaign.  Here's the link, I will get more photos.

The Rope Hog







Byron Whitmore 46, school teacher and professional roper.  Works with other people's kids nine months out of the year and ropes with his own during the summer.  Byron is a professional team roper and family man, the best of both worlds.  He loves the Rope Hog to keep his high caliber horses calm and focused and his young horses learning proper position.  Because Byron's kids rope the Rope Hog nonstop it gives Byron the ability to coach them as they are learning as they are having fun.

Mackenzie Hewitt 12, student and lover of all things horses.  Started roping with her Dad in the 1st grade.  She hates losing to her older brothers and that's why she can't get enough of the Rope Hog.  She's busy practicing while they're out chasing girls.  The Rope Hog gives her consistent, slow, steady practice, run after run.  Mackenzie can practice for hours on the Rope Hog and still have enough horse at night for live cattle.  Her brother's won't be beating her for long.

Corrine Lewis 53, full-time mom and team-roper.  Gets in an hour of practice after work and before the evening rush.  Doesn't have to call the son-in-laws to run the chutes or the grand-kids to drive the 4-wheeler to pull the dummy.  The remote-controlled Rope Hog gives her the time and independence to practice solo.  It has given her the confidence to pull her slack and dally smoothly.  She can slow it down and get the basics mastered before adding speed in the roping pen tonight with the hubby.

My Campaign Plan
I plan on reaching my audience by following anyone related to team roping on FB, instagram, and twitter, and becoming aware of the current events in the world of roping.  I plan on making my posts compelling by finding the answers to why people care about team roping?  And keeping to what is relevant in the world of team roping today.  We currently have an employee with a Rope Hog Twitter account; however, I plan on taking that over as I cross-promote with Rope Hog's Facebook page and website.  I also plan on creating a blog especially just for Rope Hog as well.  I will post one blog a week on something informational about team roping, three pictures in the morning and afternoon on instagram, like and retweet as much as I can on twitter and post videos on FB after work and before bedtime once a day.  Hopefully these actions will build my city of influence on Social Media.